The Age Old Plague Continues

March 12, 2021 By Aaron Young

Gene Gilchrist, Ph.D., Chief Executive Officer, and Kevin Pangburn, LMFT, LCADC, Chief Clinical Officer, Stay CleanBy Gene Gilchrist, Ph.D., Chief Executive Officer, and
Kevin Pangburn, LMFT, LCADC, Chief Clinical Officer
Stay Clean


In The Plague Albert Camus was less prescient about plagues to come, or even descriptive of a certain plague among the many that had visited Oran over the centuries, than using that metaphor to describe “plague” inherent in the human reality. Today our reference defines plague as a highly contagious bacterial disease that comes in many forms and spreads globally as our world is interconnected. We want to highlight a plague that kills over 600,000 Americans every year, year in and year out.

That plague is substance use disorder as defined by The Diagnostic Statistic Manual V or addiction to most of lay society. Annually alcoholism kills 98,000 Americans, schedule I (illegal) drug overdose kills 70,000 Americans and nicotine addiction (the most addictive drug) kills 450,000 Americans. Taking liberty, if these deaths were all labeled as addiction their combined toll of 618,000 would be the largest cause of death in the nation rivaling heart disease (noting the causative factor of addictions to heart disease). In comparison, the annual flu has killed between 22,000 and 56,000 in a season with a spike of 80,000 in 2017-18. As we focus intently on the latest plague, mobilize individually and as a nation, Governors Cuomo and Inslee, among others, have mused aloud about bringing the intensity of our Covid-19 response to bear on climate change. The comparison is apt as an article in the New England Journal of Medicine projects 250,000 deaths annually from climate change by 2030. If this call to action is important for our climate, should we not also consider such an effort on an issue that kills more than 600,000 Americans annually?

Our awareness and attention to addiction is not new. In the early history of this country social convention considered alcohol to be an issue of morals. Temperance societies existed across the nation, powerfully allying with organized religion to promote abstinence. In the 19th century the national conscience was influenced by temperance organizations such as the American Temperance Society, and by abstinence groups such as the Sons of Temperance. Dry counties existed in near every state in the union, and North Dakota was admitted to the union as a “dry” state following the lead of ten other States. As late as 1900 entire states and jurisdictions within states considered constitutional amendments voting back and forth to ban and/or allow the manufacture, distribution and sale of alcoholic beverages. While Carrie Nation and the Women’s Christian Temperance Union are the most noted advocates, it was likely more conventional reformers who, standing on the shoulders of a long history of the evils of demon rum, successfully ushered in prohibition with the 18th amendment ratified in 1919. The passage of the 21st amendment in 1933 marked the end of abstinence as a national cultural tenet although certain religions including Islam, Jainism, Seventh Day Adventists, some sects of Hinduism, and Buddhism, and The Church of Jesus Christ of Latter-Day Saints do not condone alcohol. 30% of Americans do not drink alcohol today.

H. L. Mencken defined puritanism as “..the haunting fear that someone, somewhere may be happy”. Those who treat addiction and those in recovery are, as a rule, not puritans, and prohibition would seem to have a long, difficult, uphill climb in the national consciousness. Nevertheless, while annual deaths from Flu are one-third to one-half the deaths from alcoholism and illegal drug addiction, does it not call for our attention?

When considering options to mitigate this plague we can look to approaches other than prohibition that have worked in American culture. Consider the automobile. Automobile fatalities peaked in the U.S. in 1972 at 54,589. No one called for the prohibition of automobiles. Recognizing the deep connection to automobile transportation in the national culture a combination of government, auto manufacturers and insurers, in varying degrees of willingness, introduced often innovative approaches to reduce crashes and the subsequent damage to life and limb. That list would include seat belts and seat belt laws, crash resistant glass, airbags, crumple-zoned front ends, promotion of the issue in “Unsafe At Any Speed” (Ralph Nader, 1965), highway surface improvements, improved road signage and striping, tire and suspension enhancements, anti-lock brakes, automatic braking, and improved vehicle chassis materials. Auto crash fatalities had decreased by one-third to 36,560 in 2018 despite a 15% increase in annual light vehicle sales during the period.

And we do have a comparison for a drug more addictive than any other and that was also deeply engrained in American culture – nicotine. Similar to the case against alcohol, the case against tobacco has a long history, is closely affiliated with religion, Christianity specifically, and dates to the late 16th century. Sir Francis Bacon discovered the addictive nature of tobacco in the 17th century and entire cities in Germany outlawed smoking in that time period. In modern times, anti-smoking campaigns began anew in the 1950s with the rediscovery of a causal link with lung cancer. The report of the Advisory Committee to the Surgeon General in 1964 that called for remedial action across society empowered Surgeon General Luther Terry to champion a multi-pronged approach that eventually included legislating the content of tobacco products, enforcing legal age restrictions, extraordinary State and federal taxes, smoke free zones including second hand smoke, and extensive media promotion of the scientifically proven deleterious and fatal effects of tobacco that included warning labels. Although there is a compelling argument for criminalizing smoking there is no traction in that direction. Yet a near national resolve to reduce the use and ill effects have reduced the percentage of smokers in the U.S. from 42% in 1965 to near 14% in 2017 with a commensurate reduction in deaths from smoking related illness.

Our society recognizes that certain things with known health consequences are deeply engrained in our society. We “get it” that they are not going to be banned, and perhaps should not be, but that there are steps we can take to reduce the damage.

To be certain, our collective consciousness recognizes the ill effects of alcohol and drugs. Our response, however, has not been effective. Choosing a war metaphor to engage a behavioral health problem was not a good start. We are losing that war. Similarly, the slogan, “Just Say No”, while certainly well intentioned, failed to recognize the underlying causes including thrill seeking, social pressure, and the stress that has seemed to increasingly grip the population. Finally, the war on drugs has turned into a war on drug users resulting in mass incarceration costing the nation $24 billion to incarcerate 1.2 million non-violent offenders and disproportionately impacting people of color. During this time the number of people with substance use disorder has not declined and level I narcotics have become more lethal.

The most successful approach to treatment has been the twelve step or self-help movement credited to Bill Wilson, a stock broker in New York, and Bob Smith, a physician in Akron. Building on the work of the Washingtonians and the Oxford Group, of which they were both members, Bill W. and Dr. Bob started Alcoholics Anonymous where today 1.5 million members choose among 115,000 meetings across the world. Similarly, Narcotics Anonymous reported 61,000 meetings world-wide in 2013. Lois Wilson and Ann S. are credited with founding Al-Anon for the families of alcoholics and today Nar-Anon exists for families of those who identify as addicts. As wonderful as AA, NA, Al-Anon, Nar-Anon et al have been for the substance use disorder community, it is estimated that in the U.S. today there are 27 million alcoholics and addicts, only 12% ever encounter treatment of any sort, and only 6% achieve one year of continuous recovery. The cost to the nation is estimated at $443 billion. We have a long way to go.

When the COVID-19 pandemic response and control is behind us, shall we gain resolve for addiction? If so, what can we do? The answers are many, not terribly complex, not necessarily costly, and widely shared. Among them:

  • Eliminate the Stigma: when your family member is diagnosed with cancer no one whispers that perhaps they lack moral fiber. Why should that happen with addiction that has been defined as a disease by the medical community since 1956? We need to recognize addiction as a brain disease and talk about it not in moralistic tones but in medical terms;
  • Promote the Facts: our popular press, trying hard to promote the problem as important, inadvertently leads us to believe that the addict is young, dissolute, unemployed, homeless. The 2013 Member Survey of Narcotics Anonymous tell us the addict is in every respect just like your neighbor. Addiction, the brain disease, effects residents of the richest and the poorest zip codes the same;
  • Problem Screening: reimburse primary care physicians and emergency room physicians to screen for addiction. In our annual well patient visit they screen for age related, gender related disease and they are paid for it. Pay them in a way that is encouraging to screen for addiction. Current rates of $17.32 are not an incentive and certainly not proportional to the problem;
  • Deploy Genetic Testing: we have deployed such testing for ethnicity and even for dating sites, why not to screen for addictions? Genetic testing is a probability science that is being used for diagnosis and prophylactic treatment today (see Angelina Jolie and BRCA1 gene). Reimburse physicians at reasonable rates (these tests can be processed for less than $125 these days) and discuss genetic trait influences with all the blood relatives of addicts. Use these tests as a means to introduce addiction as a disease instead of a lack of will power;
  • Stop the War: it failed. It is OK to say so. Move on to these strategies. Do not discontinue interdiction domestically and abroad but stop making war on people with a disease;
  • Invest in Evidence Based Treatment: in fairness, this is happening now. Still, however, much treatment is based on an 85 year old model of waiting until the addict “hits bottom”. Imagine if your PSA came back with a sudden jump to 8 or your breast exam showed a lump and the doctor said “let’s wait until this metastisises.” Treatment works, there are many paths, let’s research them, refine them, promote them including twelve step approaches, and let’s have a nationally funded treatment strategy through the National Institutes for Health to do that;
  • Promote Recovery Symbols: this is difficult. The traditions of AA and NA specifically admonish that “… we maintain anonymity at the level of press, radio and film” and the traditions are ardently followed. Those traditions hold, also, that AA and NA are “… a program of attraction rather than promotion…”. Yet, the face of Michael Phelps, likely a paid spokesperson, for behavioral health treatment is popular. Let’s engage AA and NA and Al-Anon in figuring out how to promote that treatment works including, possibly, the face of those in recovery. I promise you that there is an admired person near you who is in recovery and you do not know it;
  • Reimburse Practitioners Realistically But With Accountability: in too many States and for too many payors rates are too low to support meaningful treatment, adequate facilities and safe spaces. As a result, too many providers are self-pay only and that provides a barrier for far too many people needing treatment. Let us convene a panel to set realistic, evidence based rates and pay those across payors. At the same time, let us hold providers accountable for evidence based protocols and tracking outcomes;
  • Focus On Adolescents: too many young people smoke, drink and try drugs while in middle school and high school not only beginning the addictive cycle but stunting brain growth. We should promote programs such as “Preventing Drug Abuse Among Children and Adolescents” developed by the National Institutes on Drug Abuse far more than we do today;
  • Arm Influencers: in addition to teachers let’s reach out to ministers, civic leaders, elected officials and provide them with the facts and the tools they need to change the narrative. We believe that they try but they do not have the information. Let’s help them;
  • Epidemiology Strategies: the approach to the COVID-19 is one such approach. Let us deploy epidemiologists to do the research, determine the “hot spots” for drugs and alcohol and target community solutions to those issues. Why and how did Portsmouth, OH become an addiction hot spot, what were the determinants, how did they respond, what worked, what did not, how do we deploy effective strategies to the next regions?
  • Deploy Medical Assisted Therapy (MAT) Wisely: no one flinches when they hear a TV commercial for “the patch” to quit smoking but discuss MAT and the reactions are wide ranging. Yet many but not all counselors and physicians agree that withdrawal is too often a barrier to recovery and MAT has a place in the treatment protocol. With opioid use disorder treatment relapse exceeding 90% traditional treatment is not working. Let us do so wisely, not as an alternative addiction, always with counseling of some sort, and supervised. Where pharmaceuticals are resold then treat it as the crime that is it;
  • Enhance Safe Prescription Practice: there are, no doubt, very few doctors recklessly prescribing. Those few should be ferreted out. The remainder need further help and support in understanding safe prescription practices. No patient should be prescribed a pain medication or an anti-anxiety drug without information clearly explained about dependence, addiction and treatment as well as access to treatment;
  • Support Employers: today 19% of employers have comprehensive drug policies and too many are willing to look the other way in times of low unemployment or in the case of critical skills. Let us help them by encouraging the expanded deployment of drug free workplace policies, encouraging treatment, and lowering insurance costs and liability when they do so.

These and other prescriptions can and should be done inexpensively. What is missing is the awareness and the will. What is implied is focus. We did it for automobiles, we did it for nicotine, we are doing it for COVID-19, let us go at addictions with the same resolve and the same attention. Too simple? Then why aren’t we doing it?

Above all, let us change the narrative. Let us not be Mencken’s puritans but let us recognize that alcohol and drugs and enjoyment are not synonymous. A 2017 study showed that 80% of movies depict alcohol use. In another fashion, the “stoner” movies depict marijuana as a harmless drug that makes one humorously lovable. This bi-directional messaging, movie makers think we want to see alcohol and marijuana in regular and harmless use and the audience learns that these drugs are cool, reinforces the
association between mind altering substances and everyday living. Is that the narrative we want? Thirty percent of Americans do not drink alcohol, only 15-20% use marijuana, very few use schedule I drugs. That makes moderate to no drug use the norm not the “holier than thou” exception.

Above all, let us promote hope. Treatment works. Millions of Americans with substance use disorder lead lives of recovery employed, loving, some married, parenting, church members, and active citizens. Let’s tell everyone – addiction is a disease, it is OK to admit that, treatment works, recovery is possible, recovery is joyous.



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Stay Clean is a groundbreaking approach to create additional opportunities for addicts, alcoholics and their loved ones to find an answer. Created by recovering addicts and alcoholics, and people with experience in codependent relationships, Stay Clean is a cloud based, easily accessible, 24 hour community of recovering people and their loved ones helping each other and offering a comprehensive array of recovery services online. Members will access online Recovery Meetings, directions to find on site 12 step meetings in their area, and interact with each other in forums to find answers to their questions. There are proprietary treatment options similar to distance education and face-to-face counseling via telehealth. Counselors and peer coaches will always be highly qualified, highly credentialed, very experienced.

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Gene Gilchrist, Ph.D. is the Chief Executive Officer, and Kevin Pangburn, LMFT, LCADC is Chief Clinical Officer of Stay Clean a cloud-based clinical treatment and recovery community headquartered in Louisville, Kentucky.



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